We build the system & strategy running Meta ads. Creative, tracking and reporting included, so every dollar you spend has a name and a next move.
★★★★★ 5.0 7 Google reviews →Five minutes on exactly what we build, what it costs to get a lead in your trade, and how to tell whether Meta ads will work for you before you spend a cent.
cfscales-vsl.mp4 into your /assets folderNo handoffs between a web designer, a freelancer and an ad agency. One team owns the whole path from click to booked job.
A fast, clear site built for one job: turning the click you paid for into a phone call or a booking.
Facebook and Instagram campaigns built, tested and adjusted every week against a cost-per-lead you agree up front.
We write and produce the ads ourselves — new angles tested against the ones already working, so you're never down to one.
Pixel and Conversions API installed properly, then a plain-language report showing what each enquiry actually cost.
I've had countless people over the years call me trying to sell Facebook ads, Google Ads and marketing services. Every single time I'd say no because I never truly trusted anyone to understand my business. Then I met Andrew and Jack from CF Scales. Andrew completely restructured my Facebook lead form so it actually filters enquiries properly. They also built an AI-powered automation system that instantly follows up every enquiry by SMS and email. In the first 8 weeks alone, we generated 82 leads on just a $25/day budget. Looking back, my only regret is not finding CF Scales sooner.
Read on GoogleWorking with both Andrew and Jack has been an absolute pleasure. We own K&A Pressure Washing, an exterior cleaning business based in Townsville. All I have to do is take before-and-after photos and videos while we're on the job, and they turn them into incredible, high-converting ads that consistently bring in quality leads. This month has been our biggest yet. We've converted around $10,000 worth of work from only around $800 in ad spend, which is an incredible return on investment for a local service business like ours.
Read on GoogleJust finished my first month with this team, they were informative, easy to deal with and really took the time to understand my business. They created my website and helped run my ad campaign. I signed up for their AI receptionist on a whim, and by far one of the best business decisions I've ever made. I no longer miss client calls when I'm on site or finished for the day, and nearly on a daily basis there is a new booking when I get into work.
Read on GoogleAndrew and Jack played a huge role in helping launch my business. They put strong systems in place across multiple marketing channels, opened up new revenue streams, generated consistent leads, and delivered a high-quality website, all at a very fair price. I genuinely recommend working with them. Their work ethic and commitment really stand out.
Read on GoogleJack and Andrew were exactly what I needed when starting up my company, wouldn't be able to expand without their dedicated knowledge and input, I'll be running ads through them for years to come, awesome service and great guys, highly recommend.
Read on GoogleExcellent service from the team at CF Scales. Spoke with Jack on the phone and his industry knowledge is second to none. It's clear they are the experts in the field. Highly recommend for anyone looking for reliability and expertise!
Read on GoogleWorked with CFSCALES and had a great experience. Super professional, easy to communicate with, and genuinely care about getting results. The team knows what they're doing and helped take our marketing to another level. Highly recommend to anyone looking to grow their brand.
Read on GoogleThere's no account manager between you and the work. The person who builds your campaign is the person who picks up when you call.
Everything that gets built. The website, the campaigns, the ad creative, the tracking, and the automation that follows up on an enquiry before you've put the tools down.
“Andrew completely restructured my Facebook lead form so it actually filters enquiries properly.”Taha, Auto Charm Detailing
The voice on the other end of the phone. Works out what a job is actually worth to you before a dollar goes out, and keeps you across what's happening without you having to chase it.
“Spoke with Jack on the phone and his industry knowledge is second to none.”Dave, Local Guide
“I've had countless people over the years call me trying to sell Facebook ads. Every single time I'd say no, because I never truly trusted anyone to understand my business. Looking back, my only regret is not finding CF Scales sooner.”
A 30-minute call, one honest read on where your growth is leaking, and a plan you can run with or without us.
We build the website, run the Meta ads that point at it, make the creative those ads need, and put tracking in place so you can see what every enquiry actually cost.
Most local businesses lose the click before the phone ever rings. We build a fast, plain site with one job — turn a paid visitor into a call or a booking — and we build it around the ad that brought them there, so the promise in the ad is the first thing they see.
Facebook and Instagram campaigns built, tested and adjusted every week against a cost-per-lead you agree up front. We start by working out what a job is actually worth to you, then work backwards to what a lead can cost.
We write and produce the ads ourselves. For most trades the best-performing footage is the work itself — before-and-afters shot on the job, on a phone — and we turn that into ads. You never end up down to a single creative that's burning out.
Meta Pixel and Conversions API installed properly, so the numbers in Ads Manager match what actually happened. Then a monthly report in plain language — what you spent, what came in, and what each enquiry cost.
Enquiries answered the moment they come in, by SMS and email, and calls picked up when you're on the tools. Bookings land straight in your calendar instead of a missed-call list.
Andrew — this section is drafted from what three of your clients describe in their public reviews (Taha, Albert-Karl and Ben Chapman all mention it by name). Confirm the wording, or tell me to cut it and I will.
That's usually the right place to start. A short call and we'll tell you straight.
BOOK A CALL →Every figure on this page is quoted from a public Google review written by the business owner who got the result. You can read all of them on our Google profile.
Eight weeks, a $25/day budget, and 82 leads. The lead form was rebuilt so it collects what Taha needs before he picks up the phone — deliberately filtering for people who are serious rather than chasing volume.
“I've had countless people over the years call me trying to sell Facebook ads. Every single time I'd say no, because I never truly trusted anyone to understand my business. Looking back, my only regret is not finding CF Scales sooner.”
Their biggest month yet — around $10,000 of work converted from roughly $800 in ad spend. Albert-Karl and his team shoot before-and-after footage on the job; we turn it into the ads. Enquiries now route straight into the booking calendar, which removed the admin bottleneck that was holding them back.
“They've been one of the best investments we've made in K&A Pressure Washing. All I have to do is take before-and-after photos and videos while we're on the job.”
New website, ad campaign and an AI receptionist that answers the calls he used to miss while on site. Ben now walks into new bookings most mornings instead of a list of missed calls to return.
“I no longer miss client calls when I'm on site or finished for the day, and nearly on a daily basis there is a new booking when I get into work.”
“Andrew and Jack played a huge role in helping launch my business. They put strong systems in place across multiple marketing channels, opened up new revenue streams, generated consistent leads, and delivered a high-quality website, all at a very fair price.”
“Jack and Andrew were exactly what I needed when starting up my company, wouldn't be able to expand without their dedicated knowledge and input. I'll be running ads through them for years to come.”
“Excellent service from the team at CF Scales. Spoke with Jack on the phone and his industry knowledge is second to none. It's clear they are the experts in the field.”
“Worked with CFSCALES and had a great experience. Super professional, easy to communicate with, and genuinely care about getting results.”
Tell us what a job is worth to you and we'll tell you whether Meta ads can get there.
BOOK A CALL →A two-person marketing team on the Gold Coast, working with local service businesses across Queensland and beyond. Small enough that you deal with the people doing the work.
Bigger agencies hand you to whoever is free. Here there are two of us, so the person who builds your campaign is the person who answers the phone. Our clients tend to mention this before they mention the results.
We start with a proper conversation — an hour, usually on Zoom — going through what you sell, what a job is worth, who you actually want calling, and who you'd rather never hear from. Everything after that is downstream of getting that right.
Then we stay in it. Ad creative, hooks, what's working this week, what we're killing. Marketing is a partnership: we can build the systems and run the campaigns, but the quality of what you deliver is still yours. The best results happen when both sides do their part.
Detailing, pressure washing, cleaning, maintenance — anywhere a booked job is the unit that matters.
If you serve a radius rather than the whole country, the maths works differently. That's the maths we know.
Our best results come from owners willing to put their face in the ads and pick up when it rings.
A 30-minute call, one honest read on where your growth is leaking, and a plan you can run with or without us.